LATIN AMERICAN FASHION DESIGN
In Caracas, the capital of Venezuela, there is a neighborhood called Petare. Considered one of the largest favelas and one of the poorest neighborhoods in Latin America, it is home to more than 412,756 inhabitants, the vast majority of whom live below the poverty line. Petare is characterized by high levels of insecurity, marginalization, and congestion, with few urban roads and those that exist are often in poor condition. Nine out of ten residents cannot afford to buy food.
In this space, MADEINPETARE has created a transformational model focused on community well-being with a lasting social impact. Based on this model, communities work together to develop high-quality designs using innovative materials, aimed at a modern and bold generation. Their neoprene creations, with their vibrant colors and durable designs, have crossed borders and are now a brand that offers opportunity and beauty to the world.