His first step was to launch a website called "Calzado Trujillo," where he sold various models. He familiarized himself with the industry, took courses, and experimented with designs until he perfected his technique. In 2018, their project evolved, and Coco Chumino, a brand focused on high-quality footwear, was officially born. They abandoned synthetic materials in favor of genuine leather and meticulous finishing. Their offering attracted attention at fashion events and in shopping malls, but it wasn't without its challenges. One of the biggest obstacles they faced was legal opposition from the Coco Chanel brand, which tried to prevent them from using the name. After a legal battle, Ángel managed to retain his brand identity. Furthermore, on social media, their designs were criticized as "clown shoes." Instead of being defeated by the ridicule, he transformed the criticism into a viral strategy that propelled them to success.